Red Bull team boss Christian Horner says the team launched their car on the Internet so that their rivals couldn't get a close look at the RB8.
McLaren and Mercedes unveiled their cars in front of the media while Ferrari also intended to do a "public" launch only for bad weather to scupper the plans.
The Milton Keynes outfit, though, took to the Internet to introduce their 2012 challenger. They also released only three pictures to the media.
"We didn't want the competition to photograph our car from all sides," Horner explained to Germany's Auto Motor und Sport.
"At last year's presentation in Valencia there were 100 photographers taking pictures from the pit roof and in no time at all everyone knew the dimensions of our car."
Horner also admits the team have one or two secrets up their sleeve regarding some innovative designs, but they will wait right until the last moment to show the rest of the world.
"Last year we had to show the blown diffuser very early because we had to find out how the exhaust gases affected the tyres. This time, the secret is in the detail, and you don't want to give your competition too much of a helping hand," he said.
Related link
Red Bull's bumper launch gallery
